Hoag’s Commitment to Innovation Creates New Paths for Parkinson’s Treatment

April 30, 2025

In the ever-evolving landscape of neurological care, few institutions stand out quite like Hoag’s Pickup Family Neurosciences Institute. With a bold commitment to innovation and a patient-first philosophy, Hoag is redefining what’s possible in the treatment of Parkinson’s disease. This progressive neurodegenerative disorder, known for its debilitating tremors and rigidity, has long challenged both patients and physicians. But Hoag is turning the tide—introducing cutting-edge technologies and comprehensive care strategies that offer new hope and improved quality of life.

At the heart of Hoag’s approach is a dedication to precision and minimally invasive treatment. The institute is pioneering the use of Focused Ultrasound (FUS), a revolutionary technique that uses sound waves guided by MRI to target specific areas of the brain responsible for tremors. This incisionless procedure has shown remarkable results, with patients experiencing up to a 75% reduction in tremor severity—even years after treatment. For individuals whose symptoms have resisted traditional medication, FUS represents a transformative alternative that’s both safe and effective.

Complementing this innovation is Hoag’s expertise in Deep Brain Stimulation (DBS), a surgical intervention that has become a cornerstone of advanced Parkinson’s care. By implanting electrodes into targeted brain regions and connecting them to a pulse generator, DBS helps override the movement symptoms that disrupt daily life. Hoag’s team of specialists, led by renowned neurologists, has elevated this technique to new heights—delivering personalized, data-driven therapy that adapts to each patient’s unique needs.

But Hoag’s vision extends beyond technology. The institute embraces a holistic model of care that integrates lifestyle modifications, such as exercise and nutrition, into its treatment plans. This comprehensive strategy not only slows disease progression but also empowers patients to take an active role in their health journey. It’s a philosophy rooted in compassion, clinical excellence, and creative intelligence—values that permeate every aspect of Hoag’s work.

As the medical community continues to search for answers to Parkinson’s disease, Hoag stands as a beacon of progress. Through relentless innovation and a deep commitment to patient care, the Pickup Family Neurosciences Institute is forging new paths—ones that lead not just to treatment, but to transformation. This is more than medicine; it’s a movement toward a future where Parkinson’s no longer defines the limits of possibility.

For information, please contact:

Bob Lear
robertlear@socalride.net
Phone: 949-500-3024

Brian McGuire 
Phone: 714-6977963

Brad Pierce
Phone: (310) 261 1669. 

Marty Furman
Phone: 714-624-7560

SoCal Ride for Parkinson’s
www.socalride.net
Tax ID: 84-4136875